Creating Effective Meta Titles for Event creators
A meta title is an HTML element that summarises a webpage's content briefly. It is typically displayed on the search engine results page (SERP) and is used by search engines to understand the content and context of a webpage. The meta title is also used by web browsers to display the title of a webpage in the browser's tab.
When creating an event for users to purchase tickets, it is important to ensure that the meta title accurately reflects the content of the webpage. The meta title should be concise and relevant to the event and should include keywords that users may use to search for the event.
What Makes a Good Meta Title:
The meta title should be no more than 60 characters in length
It should include relevant keywords for the event
It should be unique and accurately reflect the content of the webpage
It should be written in a way that is compelling to users
There are a few technical limitations to be aware of when creating a meta title.
Some website builders, CMSs or specific templates may automatically generate a meta title using the website name and the title of the page, which may override the custom meta title. In this case, you should check the settings of your website builder or CMS to see if there is an option to override the automatically generated meta title.
Emojis are not supported by all browsers and may not display correctly in the browser's tab. Additionally, some search engines may not recognize emojis in the meta title. For this reason, it is best to avoid using emojis in the meta title.
Good Meta Title:
- "New Year's Eve Concert at Times Square - Buy Tickets Now"
- "John Legend Live in Concert - Limited Seats Available"
- "Summer Music Festival 2021 - Lineup and Tickets"
These meta titles are good because they are concise, relevant, and include relevant keywords. They are also written in a way that is compelling to users, making them more likely to click through to the webpage.
Bad Meta Title:
- "Come to our event, it's going to be lit!"
- "Tickets for our show - get them now"
- "Event happening soon, don't miss out"
These meta titles are bad because they are not concise, relevant, or compelling. They also lack relevant keywords, making it less likely that users will find the webpage through a search engine. Additionally, the first title contains a slang word that may not be understood by all, the second title is too generic and the last one is too vague.
Creating a meta title for an event page is important for SEO and user experience. The meta title should be concise, relevant, and unique. Be aware of the meta title's technical limitations, such as Content Overriding and emojis.
creating a meta title for an event page is important for SEO and user experience. The meta title should be concise, relevant, and unique. Be aware of the meta title's technical limitations, such as Content Overriding and emojis.